Typography Project

Typography Project: 

In Ecomm, we learned about fonts and typography. Different fonts go along with different things better than others. For example, you wouldn't want to see the Comic Sans font on a gravestone, you would like to see a more serious font. Fonts also have typefaces. Typefaces are the lines and spaces on letters. Where it curves on a lowercase h is a shoulder. That is a typeface.

What I have Learned about Typefaces: 

Each letter has multiple typefaces, even if it is a capital letter or lowercase letter. The letter l has a sterm because of the straight line. It also has a serif which is the little feet on it. An a has a counter for the large connected gap in the middle. The curve that makes that gap os called a bowl. And the drop-off at the top is called a terminal. An o is almost the same except it doesn't have a bowl or a terminal, it has a hairline instead. A hairline is the part where it gets thinner at the top and bottom.

Color Wheel

What was the Project:

In this project, we had to use Adobe Illustrator to make a color wheel. We didn't use Adobe Photoshop since it works well with images and frame animation. We used many shapes, tools, and colors in order to make our color wheel. We used the shape tool to make triangles, squares, and circles. We used the Text tool to add words. Then we found a font that was easy to read. For colors, we started out with red, yellow, and blue, our primary colors. Next we added our secondary colors, orange, green, and purple. After that, we added our tertiary colors, Yellow orange, red orange, red violet, blue violet, blue green, and yellow green.

What I Learned:

I learned how to make dashed lines, get rid of an outline, and how to copy using the keyboard. You have to select your shape, go to the top of the bar in Adobe illustrator, and click on stroke. A bunch of different options pop up, but click on the box that says dashed lines. I also learned how to keep the background color or make it transparent when saving it for web.

How I Did:

For my first attempt in making a color wheel, I feel I did great. I found an easier way to find a primary colors so I feel I should have used that way instead, but otherwise, everything went well.

Next Time:

I will try and work faster and make sure to familiarize myself with some of the tools and options before I use them.

Another color wheel:

Logo Color Schemes

Logo Color Schemes

Analogous

 The bp logo uses the analogous colors of yellow, yellow green, and green. The reason i believe they used these colors in their logo is because these colors catch your eye as you are driving which would make you look and consider going here.


The Firefox logo uses the analogous colors of red, red orange, orange, yellow orange, and yellow. They used these colors because they make a fire, the fire represents a fast and reliable internet browser to use.

Complementary

In the Mountain Dew logo, the colors green and red were used. The reason they were used is because red and green stand out really well and are easy for your eye to catch.


The 7up logo has the complementary colors of green and red. They used these colors because they catch your eye and the green makes you think of fresh, so it convinces you to drink it.

Warm

The Shell logo has the warm colors of red and yellow. They used these two colors to catch your eye while you are driving to convince you to go there.


The Tostitos logo had the warm colors of red, orange, and yellow. These colors are used to convince you to buy and eat it usually because when you see warm colors, you are more likely to eat it.

Cool

The Skype logo is made of the cool color sky blue. When you see this color, you want to use Skype because it represents the sky and how it is easy to connect to others far away that you don't normally get to see.


The Samsung logo has the cold color of blue. Blue was used in the logo because it can make you think of the earth and since Samsung is a phone, how it is reliable when it comes to communication around the world.

Monochromatic

The Ford logo uses different shades of blue since it goes form blue to dark blue. This color was used because it adds detail to the logo and makes it nice to look at.


The Volkswagon logo uses the shades of blue. It uses this color because it is pleasing to look at and will be something that can stay in your mind for a while.

Triad Colors

The burger king logo uses the triad colors of red, yellow, and blue. They use these colors because the work together really well and convince you to eat there.

The nascar logo uses the triad colors of red, yellow, and blue. They use these colors because if represents a fire, this represents how fast the cars go when they race and it makes it more entertaining to watch.